Press Package

QUICK FACTS

José-Luis Orozco has performed before millions of children, and his books and music are used by tens of thousands of teachers in America. He has a loyal following of parents, teachers and pre-school and elementary-aged children. His presentations are a musical journey through Latin American history, language and culture.

AWARDS

  • C.A.B.E. Leadership Award
    California Association for Bilingual Education, San Francisco, CA., 1990
  • Radio Host and Recording Artist of the Year
    California Association for Bilingual Education (CABE)
    Recognition as Educator, 1990
  • American Children's Book Award
    Commended List: De Colores and Latin American Folk Songs for Children., 1994
  • Notable Book Recognition
    American Librarians Association, 1994
  • Commended List: De Colores and Latin American Folk Songs for Children
    American Children's Book Award, 1994
  • Outstanding Dedication and Service to Latinos
    Association of Mexican American Educators, Montebello Chapter,1995
  • Outstanding and Dedicated Service to Students
    Association of Mexican American Educators, Montebello Chapter,1995
  • Recognition for Fine Arts Entertainment
    Diez Deditos - Ten Little Fingers
    California Association for Bilingual Education (CABE), 1996
  • A.M.A.E. Outstanding and Dedicated Service to Students Award
    Association of Mexican-American Educators, Montebello, CA., 1996
  • C.A.B.E. Exemplary Fine Arts/Entertainment Award
    California Association for Bilingual Education, San Jose, CA, 1996
  • A.M.A.E. El Fuego Nuevo Award
    Association of Mexican-American Educators, San Francisco, CA., 1996
  • El Nuevo Fuego
    De Colores and Other Latin American Folk Songs
    Association of Mexican American Educators, 1997
  • Nominee/ Best Children's Book
    Bay Area Book Review Association, 1998
  • Recommended: Arrullos/Lullabies in Spanish
    Parent's Choice Foundation, 2000
  • The Cesar E. Chavez Legacy Award
    California State Senate, Berkeley, CA., 2002
  • Profiles of Excellence Award
    KGO Channel 7 ABC, San Francisco, CA., 2002
  • Latino Literature Hall of Fame
    Book FIESTAS, Los Angeles, CA., 2003
  • The American Heritage Award
    American Immigration Law Foundation, New Orleans, LA., 2003
  • The Community Service Award
    Familias Unidas, Los Angeles, CA., 2003
  • Leadership in Arts Education Award
    Los Angeles Music & Art School, Los Angeles, CA, 2007
  • Honored by the Association of Bilingual Directors
    Affiliated with the Los Angeles County Office of Education, 2009

FEATURED PRESENTER

  • Albuquerque Unified School District
  • Arizona State University
  • Brooklyn Public Library
  • Columbia University, Teacher's College
  • Houston Independent School District
  • Houston Public Library
  • Las Vegas Public Library
  • Los Angeles Public Library
  • Los Angeles Unified School District
  • Miami Dade County Community College
  • New York Public Library
  • Queens Public Library
  • San Antonio Independent School District
  • San Antonio Public Library
  • San Francisco Public Schools
  • Tucson Unified School District
  • UC Berkeley, School of Education
  • University of Southern California (USC), School of Education
  • University of Texas, San Antonio
  • Western Michigan University

CONFERENCES

  • Arizona Association for Bilingual Education (AABE)
  • California Association for Bilingual Education (CABE)
  • California Association for the Education of Young Children (CAEYC)
  • California Kindergarten Association
  • California Migrant Even Start
  • California Two Way Immersion Conference
  • Children's Music Network
  • Florida Association for the Education of Young Children (FAEYC)
  • Massachusetts Association for Bilingual Education (MABE)
  • National Association for Bilingual Education (NABE)
  • National Association for the Education of Young Children (NAEYC)
  • National Even Start Association
  • National Migrant Education Association
  • Texas Association for Bilingual Education (TABE)
  • Texas Migrant Education Association
  • REFORMA

BOOK, FAMILY FAIRS AND AMUSEMENT PARKS

  • Edward James Olmos Latino Book and Family Festival
  • Festival of Children's Literature
  • Los Angeles Times Festival of Books
  • Luther Burbank Center for the Arts, Santa Rosa, CA
  • Paramount's Great America, Santa Clara, CA
  • Zellerbach Auditorium, Berkeley, CA

TARGET AUDIENCE

  • The US Census Bureau estimates that in 2009, Hispanics accounted for over 15% of the total U.S. population.
  • It is estimated that there are over 48 million Hispanics living in the United States.
  • The projected Hispanic population of the U.S. in 2050 is 132.8 million, accounting for 30% of the entire
    U.S. population.
  • Hispanic purchasing power is around $700 billion annually.
  • About 91% of Hispanics are bilingual, speaking both English and Spanish.
  • Although the highest numbers of Hispanics live in the states of Texas, California and Florida, the population of Hispanics has doubled in the states like Arkansas, Georgia, Nevada and North Carolina.
  • From 1996-2006, the proportion of Latino students enrolled in public elementary and secondary schools increased from 14% to 20.1%, significantly higher than the growth of any other ethnic/racial group.

DISTRIBUTION OUTLETS

RETAIL (partial list)

  • Alta Books
  • Amazon.com
  • Barnes & Noble
  • Bilingual Educational Services
  • Borders Books and Music
  • Bookvine for Children
  • Casa de Libro
  • Café con Libros
  • Cultura Latina
  • Educational Record Center
  • Fiera.com
  • Global Exchange
  • Kaplan
  • Lakeshore
  • Lectorum
  • Littlechillis.com
  • Nana's Book Warehouse
  • National Educational Systems
  • Martinez Books
  • Scholastic Bookclub

DISTRIBUTORS

  • Baker & Taylor
  • Bookpeople *
  • Hampton Brown
  • Iaconni Book Imports
  • Ingram Book Company
  • Lectorum
  • New Sound **
  • Penguin Group USA *
  • Rangel Records **
  • Rounder Kids **
  • * Books only
    ** Recordings only