Press Package

QUICK FACTS

José-Luis Orozco has performed before millions of children, and his books and music are used by tens of thousands of teachers in America. He has a loyal following of parents, teachers and pre-school and elementary-aged children. His presentations are a musical journey through Latin American history, language and culture.

AWARDS

• C.A.B.E. Leadership Award
  California Association for Bilingual Education, San Francisco, CA., 1990
• Radio Host and Recording Artist of the Year
  California Association for Bilingual Education (CABE)
  Recognition as Educator, 1990
• American Children's Book Award
  Commended List: De Colores and Latin American Folk Songs for Children., 1994
• Notable Book Recognition
  American Librarians Association, 1994
• Commended List: De Colores and Latin American Folk Songs for Children
  American Children's Book Award, 1994
• Outstanding Dedication and Service to Latinos
  Association of Mexican American Educators, Montebello Chapter,1995
• Outstanding and Dedicated Service to Students
  Association of Mexican American Educators, Montebello Chapter,1995
• Recognition for Fine Arts Entertainment
  Diez Deditos - Ten Little Fingers
  California Association for Bilingual Education (CABE), 1996
• A.M.A.E. Outstanding and Dedicated Service to Students Award
  Association of Mexican-American Educators, Montebello, CA., 1996
• C.A.B.E. Exemplary Fine Arts/Entretainment Award
  California Association for Bilingual Education, San Jose, CA., 1996
• A.M.A.E. El Fuego Nuevo Award
  Association of Mexican-American Educators, San Francisco, CA., 1996
• El Nuevo Fuego
  De Colores and Other Latin American Folk Songs
  Association of Mexican American Educators, 1997
• Nominee/ Best Chidren's Book
  Bay Area Book Review Association, 1998
• Recommended: Arrullos/Lullabies in Spanish
  Parent's Choice Foundation, 2000
• The Cesar E. Chavez Legacy Award
  California State Senate, Berkeley, CA., 2002
• Profiles of Excellence Award
  KGO Channel 7 ABC, San Francisco, CA., 2002
• Latino Literature Hall of Fame
  Book FIESTAS, Los Angeles, CA., 2003
• The American Heritage Award
  American Immigration Law Foundation, New Orleans, LA., 2003
• The Community Service Award
  Familias Unidas, Los Angeles, CA., 2003
• Leadership in Arts Education Award
  Los Angeles Music & Art School, Los Angeles, CA, 2007

FEATURED PRESENTER

• Albuquerque Unified School District
• Arizona State University
• Brooklyn Public Library
• Columbia University, Teacher's College
• Houston Independent School District
• Houston Public Library
• Las Vegas Public Library
• Los Angeles Public Library
• Los Angeles Unified School District
• Miami Dade County Community College
• New York Public Library
• Queens Public Library
• San Antonio Independent School District
• San Antonio Public Library
• San Francisco Public Schools
• Tucson Unified School District
• UC Berkeley, School of Education
• University of Southern California (USC), School of Education
• University of Texas, San Antonio
• Western Michigan University

CONFERENCES

• Arizona Association for Bilingual Education (AABE)
• California Association for Bilingual Education (CABE)
• California Association for the Education of the Young Child (CAEYC)
• California Kindergarten Association
• California Migrant Even Start
• California Two Way Immersion Conference
• Children's Music Network
• Florida Association for the Education of the Young Child (FAEYC)
• Massachusetts Association for Bilingual Education (MABE)
• National Association for Bilingual Education (NABE)
• National Association for the Education of the Young Child (NAEYC)
• National Even Start Association
• National Migrant Education Association
• Texas Association for Bilingual Education (TABE)
• Texas Migrant Education Association
• REFORMA

BOOK, FAMILY FAIRS AND AMUSEMENT PARKS

• Edward James Olmos Latino Book and Family Festival
• Los Angeles, Chicago, San Diego
• Festival of Children's Literature
• Los Angeles Times Festival of Books
• Luther Burbank Center for the Arts, Santa Rosa, CA
• Paramount's Great America, Santa Clara, CA
• Zellerbach Auditorium, Berkeley, CA

TARGET AUDIENCE

• 2000 US Census Bureau estimates that Hispanics account for over 12% of the total population.
• Hispanic population is estimated by the US Census Bureau to have grown 18% between 1990-1999.
• It is estimated that there are over 30 Million Hispanics living in the United States.
• By 2005, Hispanics will be the largest minority group in the US, by 2050 they will comprise 25% of the entire US population.
• In 1998, Hispanic school-aged children became the largest group of minority children in the United States.
• Hispanic Purchasing power is around $325 billion annually.
• About 91% of Hispanics are bilingual, speaking English and Spanish.
• Although the highest number of Hispanics live in the states of Texas, California and Florida, the population of Hispanics has doubled in states like Arkansas, Georgia, Nevada and North Carolina.
• Latino children represent the largest ethnic group in California schools. Source: Strategy Research Corporation 2000 Hispanic Market Study

DISTRIBUTION OUTLETS

RETAIL (partial list)

• Alta Books
• Amazon.com
• Barnes & Noble
• Bilingual Educational Services
• Borders Books and Music
• Bookvine for Children
• Casa de Libro
• Café con Libros
• Cultura Latina
• Educational Record Center
• Fiera.com
• Global Exchange
• Kaplan
• Lakeshore
• Lectorum
• Littlechillis.com
• Nana's Book Warehouse
• National Educational Systems
• Martinez Books
• Scholastic Bookclub

DISTRIBUTORS

• Baker & Taylor
• Bookpeople *
• Hampton Brown
• Iaconni Book Imports
• Ingram Book Company
• Lectorum
• New Sound **
• Penguin Putnam *
• Rangel Records **
• Rounder Kids **
• * Books only
  ** Recordings only